AI
People, behavior and AI.
How people really behave with AI features, how we use AI in our own work, and how to be found when AI answers first.
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AI this week: agents get their own app storesOur pick of the week’s AI news, and what each story means for people designing websites and products. Agents, cheaper models and AI search.The empty prompt box problemMany AI features greet people with an empty box and a blinking cursor. Infinite choice turns out to be no choice at all. Here’s how to design the first move.When AI should ask before it answersA confident answer to the wrong question wastes more time than a quick clarifying question. When AI features should ask first, and how to make asking feel helpful.Why AI answers streamAI answers appear word by word for a reason: waiting feels shorter when you can start reading. When streaming helps, when it doesn’t, and the details that matter.Checkpoints, not blind trust: designing AI agents people can superviseAI agents can now carry out whole tasks on people’s behalf. The design challenge is keeping people in control without making them watch every step.How we use AI in a design project, and where we don’tAI speeds up the work around decisions. People make the decisions. A stage-by-stage look at where AI helps in our projects, and the lines we don’t cross.Sources on show: designing AI citations people actually checkAI answers increasingly come with sources, but most people never open them. How to design citations that make checking easy, and why that matters for trust.
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Latest AI news
Airbnb adds AI search, more social featuresAirbnb is also launching new services such as meal delivery and laundry in select locations“We’re not going to shoot ourselves in the foot” over hack fallout, says OpenAI’s chief research officerTwo months after the bombshell news that a swarm of its agents had broken their containment and hacked into the computers of the AI company Hugging Face, OpenAI is still…Sam Altman says OpenAI won’t go public until its models are safeFor months, people have wondered when OpenAI will go public. CEO Sam Altman says it won't happen until the company can make better promises about model safety, with no…The internet is convinced Elon Musk’s xAI trolled OpenAI’s ‘Dots’ launchBefore OpenAI launched its new AI agent, Dots, on Tuesday, Elon Musk's xAI had already acquired the domain name "dot.com," which now redirects to the Grok chatbot…Elon Musk’s AI-powered Grokipedia is updating againGrokipedia, the AI-powered online encyclopedia from SpaceXAI, appears to be updating articles once again after a months-long pause. In August, Lawfare reported that…
Our approach
How we use AI
AI is part of our everyday toolkit. It speeds up the work around decisions. People make the decisions.
See it stage by stagePeople decide
AI helps us explore, draft and check. Every finding, design and line of code is reviewed and owned by a person.
Your data stays yours
We never put client data or research recordings into AI tools without your permission.
Real research, not simulated
AI can help organize what real people told us. It never replaces talking to them.
Always open about it
If AI played a meaningful part in your project, we tell you where and how.