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Design from how people actually behave.

We research how people search, scroll, click and decide. Then we use what we find to design, build and market websites.

Book an auditTry the free checklist

Hick’s law

More choices, slower decisions.

Check your site

Start here

Not sure what to fix first?

Founding client rate for our first five audits

Start with a two-week website audit. We watch how people use your site, test it against laws like the ones on the dial, and hand you a plan ranked by impact.

  • UX, SEO, speed, accessibility and conversion, reviewed together
  • A prioritized action plan, not a pile of findings
  • A walkthrough call with your team
Book an auditSee a sample report

Or run the free 12-point check on your site yourself.

Audit summarySee the full sample →

Fix first: accessibility, then search.

Services

What we do

All services
UX & UI DesignInterfaces that are easy to understand and pleasant to use.User research · Information architecture · Wireframes & prototypesWeb Design & DevelopmentFast, accessible websites your team can update.Next.js & React · Webflow & Framer · Headless CMSBrand IdentityA clear, consistent look and voice.Positioning · Logo & visual system · Typography & colorSEO & AI SearchBe found in Google and in AI answers.Technical SEO · Content strategy · AI search visibilityDigital MarketingCampaigns built on what your audience responds to.Paid search & social · Content & social · Email automationStart hereWebsite AuditsA clear plan for what to fix first.UX review · SEO audit · Performance

Work

Concept projects

All work
Concept projectA city website people can use in secondsCity homepages often give every service equal weight. We redesigned the pattern around the few tasks most visitors come to do.Hick’s law. More choices, slower decisions.See the concept
A donation form that feels shortConcept · NonprofitProgram search made for thumbsConcept · EducationAn application people come back to finishConcept · Employment

Blog

Latest writing

All posts
ResearchSep 29, 20263 min readHow to run a usability test with five peopleYou don’t need a lab or a big budget to learn why people struggle with your website. Five people and an afternoon will do.Read article
UXSep 26, 20262 min readEvery click has a priceUXSep 22, 20262 min readYour menu has too many itemsDesignSep 19, 20261 min readMicrocopy that stops support tickets

AI

People, behavior and AI.

How people really behave with AI features, and how we use AI in our own work.

All AI articles
Available for new projectsStart a project